The WWF/WPVGA Collaboration was formed in 1996 to establish a working relationship between the two organizations to promote the development and adoption of biointensive IPM practices, to enhance habitat quality, to refine measurement systems for IPM adoption, to look for marketplace incentives for ecologically produced potatoes, and to identify policies and programs to support environmental goals. The University of Wisconsin, which had always provided pertinent research, education, and information to the project, officially became a part of the three-legged stool in 1998 to form the WWF/WPVGA/UW Collaboration as it is known today.