Successful IPM programs for potato pests have been developed and implemented in the Midwestern USA, but these are largely predictive and reactive in nature and remain heavily dependent on pesticide use. The continuing threat of resistance, environmental and safety concerns, and the potential loss of pesticide tools through FQPA implementation clearly necessitates the development of alternative approaches to IPM, which are less reliant on pesticides. In Wisconsin, potato growers, researchers, and the World Wildlife Fund entered into a unique agreement in 1996, which set specific goals for reductions in pesticide use and increases in adoption of biointensive approaches to pest management. Reduced risk insect and disease control programs which integrate the basic components of successful potato IPM (crop scouting, pest prediction and thresholds) with low toxicity pesticides were developed and tested in large scale, replicated trials in commercial potatoes in 1999 and 2000. The efficacy and cost effectiveness of reducedrisk programs was compared with conventional programs by weekly assessment of pest and beneficial insect populations and disease development. Crop yield and grade were determined at harvest.