Working ethically is not a frequent conversation around lunch tables or even in board meetings. However, how we work is often times more important than what we work. How we work permeates our activities and can have a lasting affect on our customers, coworkers, employers, and stockholders. On the negative side, this can be easily seen in such highly publicized examples as Enron or WorldCom. But, is also demonstrate in our everyday activities in how we deal with customer complaints, promote our products, or interact with our coworkers.

It might be said that farmers, on the whole, are a skeptical lot, with a little bit of “Missourian” in all of them. Whether weighing the advantages of new ideas or products, farmers usually have to prove it to themselves, or be proven to, before adopting change. As for myself growing up on a farm, my parents’ words of “tried and true”, will forever ring in my subconscious!