Most of Wisconsin’s agrichemical dealerships continually try to improve all aspects of their businesses including environmental performance. Although not as easily understood as sales figures, environmental matters can affect the bottom line. Unfortunately, dealerships may not always be sure whether their environmental policies and precautions are sufficient to avoid contamination that could be costly. Environmental performance is typically measured by comparison to the requirements of department rules (through inspections) and by measurement of agrichemicals in soil and water (through lab testing). In a less systematic way, the public also assesses dealer’s environmental performance. Coming up short of expectations can lead to needless problems.