The fresh market vegetable industry in Wisconsin is large, diverse, and increasing annually. Production and pest management practices range from conventional to certified organic and the crop is marketed in a wide variety of ways. It is currently estimated that there are over 1500 fresh vegetable growers in the state. This significant number of growers contributes to Wisconsin’s ranking of 8th in the nation in the number of direct market farms, and 6th in terms of the value of direct market sales at $21.8 million (1997 USDA Agricultural Census http://www.nass.usda.gov/census/). One significant growth area in fresh market production is organic farms. Wisconsin is a leader nationally in organic acreage with approximately 600 certified organic farms, second only to California. Wisconsin is also a leader in the number of farmers markets with close to 200 markets around the state. Three produce auctions in the state provide growers with a central location to sell their produce wholesale. This has allowed an opportunity for Amish and Mennonite farmers to enter into the fresh vegetable arena now that they have a local marketing opportunity.