Testing Versus Testimonials: How Do You Tell the Difference? How and Why Do We Do Research?


  • Joe Lauer
  • UW-Madison
Project Media

Research is a systematic investigation, including research development, testing and evaluation, designed to develop or contribute to generalized knowledge. So, research can lead to knowledge, but only if it’s done well. Done “well” means using accepted scientific methods, which often include statistics. If we “just don’t like” research outcomes, that does not mean it isn’t science!