Whether or not we like it or we use it, it is clear social media has transformed our world. Social media has created dramatic shifts in how people seek information, how they share information, how they learn, how they socialize, and how they interact with organizations and businesses alike. In this session, we will provide a broad overview of the tools most commonly used today, discuss how they are used by consumers and organizations alike and then share best practices for getting started or improve your use of social media.